About
My name is Joana
A Creative Life
For over two decades, I’ve shaped ideas, told stories, and helped brands stand out visually.
10 years inside agencies.
13 years independent — brought in when vision, clarity, and bold concepts are needed.
My background includes work at WeigertPirouzWolf, where I contributed to campaigns for clients such as IKEA Germany, Nil Cigarettes, Fürstenberg Beer, Bacardi, BMW, and MAN.
As a freelancer, I’ve worked with private clients and supported leading agencies including Achtung!, Golden Hirsch, Freunde des Hauses and Rapp — often across pitches, concept development, and production.
My work has been recognized internationally with awards including New York Festivals Gold, Epica Silver, and ADC Recognition.
I’ve worked across fashion, gaming (Nintendo) , alcohol, cigarettes, cars, magazines, and musicals (Stage) — always pushing for smart, striking communication that leaves a mark.
Since 2022, I’ve been using AI as a tool for visual development and creative direction.
My Portfolio
More projects will be uploaded soon.
A Blooming Journey
A Blooming Journey – Expert Tips to Refine Your Skills is a cinematic B2B trade fair film created for GC Dental. Inspired by the elegance of origami, the project translates precision, craft and refinement into a calm, high-end visual world.
Alongside the film, a series of carefully composed stills was produced for the catalogue — supporting the message: Expert insights into direct composite procedures.
Date: June 2025.
Client: Rabenschwarm for GC Dental
Welcome
Private Project:
A multi-character, consistent storytelling series combining cinematic stills with text-to-speech and realistic emotional performance. The project reimagines the Cinderella story as a contemporary social experiment — where fairytale hope collides with modern bureaucracy, control systems, and the pressure to prove worthiness.
The narrative is intentionally eccentric and observational, focusing on nuance over punchlines, and restraint over dramatic explosions. Visual storytelling with recurring characters and shifting place references.
(Created before Nanobanana Pro.)
Date: 20. November 2025
Welcome
For the Modern God
BRWN – For the Modern God is a concept and visual route created for BRWN beauty store in Greece — the country’s first eyebrow beauty store of its kind. The campaign merges contemporary beauty culture with the iconography of Greek mythology and classical sculpture.
The key visuals feature a refined porcelain mask aesthetic, combining timeless statue references with modern elegance. Mask-like elements emphasize facial sculpting and symmetry — signature strengths of BRWN’s brow artistry.
Deliverables include one banner and three seamless looping clips, designed to feel iconic, premium, and unmistakably modern — while honoring Greece’s cultural heritage.
Client: BRWN
Date: February 2025
Welcome
Private Project:
Character consistency tied to storytelling. Slugs were especially hard to create.
(CThis was made before Nanobanana and modern character-consistency tools, using Photoshop and prompting.)
Date: 20. Juli 2025
Welcome
Concept Trailer Video Game
A multi-character, consistent storytelling series combining cinematic stills with text-to-speech and realistic emotional performance. The project reimagines the Cinderella story as a contemporary social experiment — where fairytale hope collides with modern bureaucracy, control systems, and the pressure to prove worthiness.
The narrative is intentionally eccentric and observational, focusing on nuance over punchlines, and restraint over dramatic explosions. Visual storytelling with recurring characters and shifting place references.
(Created before Nanabanana Pro.)
Date: 20. November 2025
Welcome
Pitch for Air Max
A PItch Concept forNIke Air Max empowering Woman: Aim Higher.
(Created before Nanabanana.)
Client: Company Pitch
Date: Décembre 2024
Welcome
2D fashion Animation
2D animation with smooth flowing transition Storytelling without words.
Date: February 2025
Welcome
Website Foodtruck
Pictures 40 dishes 100% visually matching the original recipes in a cinematic style.
Date: June 2024
Screen clips for the food truck
Date: December 2024
Welcome
Diverse Ideas and styles
Date: June 2025